Higher Education Digital Marketing Agency
Targeted Marketing Solutions Designed to Drive Quality Prospects and Applications
- Customized, full-service digital marketing strategies
- PPC advertising, social media ads, content marketing, SEO, and more
- Full management from planning to launch and optimization
Higher Education Marketing Services
Comprehensive digital solutions designed to help your institution achieve its goals.
Digital Strategy
We’ll assess your current strategies and collaborate to build a roadmap that boosts leads and engagement for increased enrollment and retention. Learn More
Pay-Per-Click (PPC)
Reach prospective students with targeted PPC campaigns on platforms like Google, Microsoft, and X (formerly Twitter). Learn More
Search Engine Optimization
Enhance your visibility on search engines to attract high-quality leads. We focus on keyword analysis, content creation, and link building. Learn More
Social Media Advertising
Connect with students on platforms they frequent, such as Instagram, TikTok, LinkedIn, and more, driving interest and brand awareness. Learn More
Content Marketing
Engage your audience with valuable, relevant content that moves potential students through the application process. Learn More
Website Design
Create an appealing and accessible site that captures prospective students’ attention and offers a user-friendly experience. Learn More
Social Media Management
Stay top-of-mind with well-managed social media that builds your school’s brand and fosters engagement. Learn More
Conversion Rate Optimization
Optimize your site to turn traffic into applications, maximizing conversions without increasing traffic costs. Learn More
CRM Implementation
Organize student data effectively with a CRM system for a cohesive student journey. Learn More
Email Marketing
Send targeted communications to keep prospective and current students informed and engaged. Learn More
Looking for a partner for your next project?
Why Higher Education Marketing Matters
Stay Competitive
The shift to online education since 2020 has created new competitors daily. To stay relevant, educational institutions must strengthen their digital marketing to stand out among other universities, colleges, and online programs.
Increase Online Visibility
With student applications decreasing, visibility is essential. A strong presence through PPC ads, social media, and SEO ensures students can discover and apply to your programs.
Showcase Your Unique Value
Moving online also means clearly communicating your institution’s values, mission, and offerings. Schools need to highlight brand identity and details like application steps and scholarships effectively online.
Engage Students Digitally
With fewer in-person events, schools must engage students online. By hosting virtual events, using email marketing, and optimizing search visibility, institutions can connect with students wherever they are.
Why Choose Adbondy
for Higher Education Marketing?
We Value Education
We're committed to connecting qualified candidates with your institution and motivating alumni to support your mission.
Industry Expertise
Since Adbondy's founding, we've focused on higher education marketing, using a proven funnel to attract high-quality candidates and turn them into applications.
Advanced Reporting
Access a real-time performance dashboard, with support from our data specialists to interpret key metrics for your institution.
Transparent Budgeting
Enjoy full visibility into every campaign's spending.
Results-Driven Success
Our focus is on quality leads, applicant conversions, online visibility, and alumni engagement.
An Extension of Your Team
Our partnerships are built on open communication, so we’re fully invested in your success, not just as a contractor but as a trusted partner.
Tailored Content
We create content that resonates with your target audience, from social ads to landing pages, PPC ads, and more.
Commitment to Learning
We stay ahead of industry trends, testing new tools and strategies to ensure optimal results for your institution.
Who We Are
Adbondy is a higher education marketing agency dedicated to supporting colleges and universities. Our team of strategists, designers, and analysts is committed to helping you reach your enrollment, student engagement, and alumni support goals.
In recent years, we’ve developed and executed comprehensive digital marketing strategies for higher education institutions across North America.
Our services encompass digital strategy consulting, search engine optimization, pay-per-click advertising, social media advertising, content marketing, and conversational marketing.
Our Higher Education
Digital Marketing Process
FAQs
How can you help increase student admissions?
We work with your institution to design a strategic plan that complements your existing operations and marketing. By integrating an omnichannel approach, we guide prospects seamlessly through each stage of the enrollment journey. Together, we’ll refine messaging across the funnel to maximize results. Having supported other institutions, Adbondy understands what generally works and what doesn’t.
How can colleges and universities use social media to attract students?
Posting alone may not drive applications, but we’ll help you create engaging content that nurtures and informs potential students. Adbondy will also guide you on incorporating paid ads to reach and engage the right audience directly through social media.
Which platforms work best for higher education marketing?
Instead of using many platforms, focus on two or three that integrate well. Social media, SEO, email, and landing pages can complement each other, delivering consistent messaging. For instance, using blog content to generate interest, lead magnets for information collection, and reminders for deadlines are proven tactics to support a cohesive journey for prospects.
How can we get more online attention?
More visibility doesn’t always mean more applications. To effectively reach your target audience, start with a few key channels and create a roadmap to generate interest, capture leads, and increase applications. Quality content is essential to attract attention and convert interest.
When can we expect results?
Timelines vary based on your program’s cycle, application requirements, and audience. Programs with significant commitments, like an MBA, may see a longer decision period. Generally, we can have a fully operational marketing funnel within three months, bringing in early engagement and interest.